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Your Prescription for
Breakthrough Sales Results






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          Strategic Selling

          Workshops


          What we do
           

          EDGE
          Real Life Role-Playing


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          EDGE

          MasterCoach Training




          Professional Expertise

          Makes All The Difference



          Leading pharmaceutical companies recognize the need to focus on helping
            physicians achieve better clinical outcomes with their patients.


          With our extensive experience and expertise, we can help you make this happen.


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          Our Focus

           

           
          •  Innovative Strategic Thinking
          •  Competitive Selling
          •  Physician Attitudinal Segmentation
          •  Strategic Selling Approach
          •  Sales Call Quality
          •  Sales Operational Excellence

            We develop customized solutions for each of our clients with a strong focus on enhancing business performance.

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          Up to 90% of field medical promotions fail to achieve the desired result, due to weak execution.

          To be successful, medical reps need to take a more strategic selling approach that recognizes differences in physician attitudes ... rather than simply promoting their products the same way on every sales call.

          A key part of this is knowing how to engage each physician in an appropriate way that will lead to a meaningful change in their practice behaviour.


           

          What Our Clients Say


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          "The strategic workshop you facilitated
          really helped us to better understand
          our customers, and identify opportunities
          for improving our overall marketing
          and selling approach."


           Vice-President of Marketing

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          "EDGE gave us an  objective way  of measuring the selling competence of  our sales people, and helped us significantly improve their customer knowledge and communication skills.

          I strongly recommend other pharma companies
          adopt this process."

           

          Vice-President of Sales

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          "You guys did an outstanding job.
          We received rave reviews from our
          VP of Sales and Marketing.

           It's a pleasure working with you."


          Director
          Sales Force Development

           

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