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Your Prescription for
Breakthrough Sales Results

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Strategic Selling

Workshops

What we do

EDGE
Real Life Role-Playing

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EDGE

MasterCoach Training

Professional Expertise

Makes All The Difference

Leading pharmaceutical companies recognize the need to focus on helping
physicians achieve better clinical outcomes with their patients.

With our extensive experience and expertise, we can help you make this happen.

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Our Focus

Innovative Strategic Thinking
Competitive Selling
Physician Attitudinal Segmentation
Strategic Selling Approach
Sales Call Quality
Sales Operational Excellence

We develop customized solutions for each of our clients with a strong focus on enhancing business performance.

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Up to 90% of field medical promotions fail to achieve the desired result, due to weak execution.

To be successful, medical reps need to take a more strategic selling approach that recognizes differences in physician attitudes ... rather than simply promoting their products the same way on every sales call.

A key part of this is knowing how to engage each physician in an appropriate way that will lead to a meaningful change in their practice behaviour.

What Our Clients Say

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"The strategic workshop you facilitated
really helped us to better understand
our customers, and identify opportunities
for improving our overall marketing
and selling approach."

Vice-President of Marketing

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"EDGE gave us an objective way of measuring the selling competence of our sales people, and helped us significantly improve their customer knowledge and communication skills.

I strongly recommend other pharma companies
adopt this process."

Vice-President of Sales

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"You guys did an outstanding job.
We received rave reviews from our
VP of Sales and Marketing.

It's a pleasure working with you."

Director
Sales Force Development

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Your Prescription for Breakthrough Sales Results

Professional Expertise

Makes All The Difference

Our Focus

What Our Clients Say

Your Prescription for
Breakthrough Sales Results